Strategic Marketing Services Agreement

It is vital that the specific strategic services that your business provides to your clients is set out clearly, and agreed to by both parties in a Strategic Marketing Services Agreement. Each Business Kitz resource contains comprehensive guidance notes as well as helpful suggestions to assist you with populating the document.

Strategic Marketing Services Agreement Document details

Our Strategic Marketing Services Agreement Template includes an introductory template letter that covers the nature of the engagement and how the agreement should be executed.

An editable schedule with detailed instructions that you can amend (to suit your business) that covers:

1. Start and end dates
2. Service provider details
3. Client details
4. Scope of services
5. Service fees
6. Invoicing details
7. Payment details
8. Jurisdiction

This template includes the following sections:

1. Appointment
2. Term
3. Definition of services
4. Fees and expenses
5. Invoicing and payments
6. Client obligations
7. Intellectual property
8. Third party materials
9. Client data
10. Privacy
11. Confidentiality
12. Media release
13. Incorporation of other terms
14. Indemnity
15. No guarantees or warranties
16. Dispute resolution
17. Termination
18. Restraints
19. Authority to purchase third party products and services
20. Right to sub-contract
21. General legal protections
22. Execution page

Why does your business need a Strategic Marketing Services Agreement Template?

There are several different types of services that your marketing business may provide to you client which may include, but is not limited to:

• marketing strategy consulting
• content and copy development
• digital marketing
• social media management
• pay-per-click marketing
• campaign production
• website SEO optimisation

A Strategic Marketing Services Agreement is also useful to clarify the fee structure and the client’s obligations. Far too often will a marketing agency agree to provide their services but be unable to deliver the final product without the input and cooperation of the client. By clearly setting out the responsibilities of the client to provide the relevant access, documentation and assistance as reasonably required, your business will be protected if the project is not completed due to the failure of your client.

Another common concern which the Strategic Marketing Services Agreement addresses is the ownership of any intellectual property created during the term of the agreement. The Strategic Marketing Services Agreement allows your business to set out plainly at what stage (if at all) the client takes ownership of the intellectual property produced by your business and on what terms.

Alternatively, if your core services are providing a software or digital product, we recommend considering whether a Master Services Agreement Template is more appropriate for your business.

IMPORTANT NOTICE: While you are purchasing a very comprehensive Australian template, it is important to understand that the purchasing of this template is not considered legal advice. If you require legal advice and support utilising this template, or if you have other questions, you can book a free 15 minute consultation with a team member from our associated law firm Legal Kitz. BOOK NOW